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Lucid Hearing Aids

With over 1 billion young adults at risk of permanent yet avoidable hearing loss from unsafe listening practices, hearing aid production will need to scale to meet demand. Lucid Hearing is one of the many companies that provide over-the-counter and prescription hearing aids.

What are Lucid Hearing Aids?

Lucid Hearing is one of the largest manufacturers and suppliers of hearing aids in the United States.

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The company was founded under the name Lucid Audio in 2009, manufacturing headphones and hearing amplifiers and then later expanding to hearing-related products available to everyone. 

Lucid hearing aids are powered by their Lucid® technology, which uses 128 channels to deliver comfort and clearer sound.

How to Purchase Hearing Aids from Lucid

Lucid makes it easy to purchase hearing devices with their over-the-counter approach.

Their online store provides the option to buy any of their hearing aids in full or with monthly payments with in-house financing.

Lucid Hearing has 500+ hearing aid centers across the United States (mostly located in Sam’s Clubs) and 50+ centers internationally.

What Hearing Aid Products Does Lucid Hearing Offer?

Lucid Hearing offers both OTC and prescription hearing aids so that you can decide which hearing aid is right for you.

If you’ve been to see an audiologist and have had your hearing tested, then you may well be advised to purchase a prescription hearing aid. These are tailor-made for your individual hearing needs and will be programmed specifically for you. Lucid Hearing offers both in-the-ear (ITE) and behind-the-ear (BTE) prescription hearing aids.

Below are Lucid hearing aids you can purchase:

1) Prescription hearing aids

Lucid Hearing’s selection of prescription hearing aids is prescribed to the individual’s hearing needs. There are two ways to pick out prescription aids, including visiting a hearing center or simply shopping online with America Hears.

Online shoppers can take a free online hearing assessment or upload an audiogram.

Price range: $299 – $2,640

  • Definition: Hearing aids that are custom-made or picked to meet the specific hearing needs of the individual, as opposed to a one-size-fits-all device
  • Best for: People with any severity of hearing loss who want a device that is customized to their specific need
  • Pro: Can be fitted to the exact specifications of your ear for maximum comfort and sound quality
  • Con: More expensive than OTC hearing aids

2) Behind-the-ear

From their basic and most cost-effective Enrich model to their premium Engage Rechargeable hearing aids, there are a few behind-the-ear models to suit your needs.

Price range: $199.99 – $999.99

  • Definition: A type of hearing aid that is worn behind the ear and has a plastic tube that runs from the device to an earbud that fits inside the ear canal
  • Best for: Anyone with mild to moderate hearing loss
  • Pro: Easy to put on and take off, can be fitted with a Bluetooth streamer for wireless connectivity
  • Con: Some people find them less comfortable than other types of hearing aids, can be visible when wearing glasses or sunglasses

3) Custom Hearing Devices

Custom hearing aids are tailor-made for anyone with mild to severe hearing loss and are exactly as described – customizable – whether full shell, half shell, canal, micro canal, or completely-in-ear. Their audiologists will also program the hearing aid to your needs.

Price range: $999 – $3,799

  • Definition: Personalized hearing aids tailor-made to fit the individual’s ear and where components and features can be customized as desired.
  • Best for: Those who want full control and customization over their hearing aids
  • Pro: Users can use Lucid Shape to customize the device to their hearing loss – a smartphone app that lets you use trial and error to determine the right amplification depending on your needs or environment
  • Con: App may not be suitable for older individuals who are not as tech-savvy

4) OTC Hearing aids (Behind-the-ear/in-ear)

OTC hearing aids, on the other hand, don’t require an audiologist exam or prescription. Just like OTC medication, you can simply choose your aid and make a purchase. 

Price range: $199.99 – $1699.99

  • Definition: A hearing aid that can be purchased over the counter without a prescription
  • Best for: Those 18 or older with mild to moderate hearing loss
  • Pro: No need for a prescription, can cost less than prescription hearing aids
  • Con: May not be as effective as prescription hearing aids, as they are not fitted to your specific needs

How Much Do Lucid Hearing Aids Cost?

The cost of hearing aids can vary depending on the type of hearing aid, the features included, and whether you need a prescription. Lucid hearing aids typically range in price from $199.99 – $1,799.

The company offers both OTC and prescription hearing aids so that you can decide which hearing aid is right for you. While OTC hearing aids are less expensive, they can’t be customized to your specific needs as prescription hearing aids can.

Lucid Hearing Aid Reviews

Lucid Hearing does have one positive 5-star review on their Better Business Bureau profile, stating that the company has good customer support and that family members have noticed improved listening during gatherings. 

However, there have also been complaints in the past few years. One complaint is that there have been known issues with rechargeable batteries and app pairing. 

Some individuals have complained about unreliable delivery and customer service. This can be a major problem for people who need assistance or need their hearing aid delivered quickly.

Lucid Hearing Aids Pros and Cons

Here are some things to consider before purchasing Lucid hearing aids:


Diverse range: Lucid Hearing offers both OTC and prescription hearing aids, so you can find the perfect device for your needs.

Online and in-person experience: You can shop for hearing aids and get your hearing tested online or visit a hearing center to speak to an expert.

Personalized listening experience: Lucid Hearing’s online hearing test can help you find the perfect device for your unique hearing needs. As well, they offer an app to explore your preferred hearing program.


Limited styles: Lucid Hearing only offers behind-the-ear (BTE) hearing aids and two in-the-canal (ITC) options unless you are opting for custom hearing aids. Custom aids also only come in one color.

Cost: Some of Lucid Hearing’s devices can be expensive, especially if you need a prescription hearing aid.

No risk-free trial: Lucid Hearing does not offer a free trial period for its hearing aids.

Lucid Hearing Aids Compared to Audicus Hearing Aids

If you’re looking for an alternative to Lucid Hearing hearing aids, Audicus is a complete hearing health company that seeks to break barriers to hearing health. Audicus provides innovative, high-quality, and affordable hearing aids easily accessible to all.

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Better value:  Audicus offers a comprehensive hearing aid lineup that includes high-tech hearing aids that can be purchased at a lower cost than Lucid Hearing hearing aids. A bonus? No added costs or fees are baked into custom-programmed hearing aids.

Unlimited, comprehensive support: Need assistance? Audicus Hearing Aids provides free lifetime support and dedicated representatives for each customer.

Simplicity: Getting hearing aids is easy (even custom ones!), with no “jumping through hoops” or unexpected service fees. With a direct-to-customer approach, you can either order online or over the phone and get the hearing aids shipped directly to your door.

Real-time, remote support: Unlike with Lucid, you won’t have to worry about a lack of customer support. Simply pick up the phone or send an email, and Audicus will promptly get back to you. Exceptional and attentive customer support is one of the reasons people decide to purchase their hearing aids from Audicus. 

Benefits of Audicus Hearing Aids

Audicus hearing aids come with a wealth of benefits, including:

Innovative features: Users can take advantage of the regular introduction of new features, such as adaptive-directional microphones and Bluetooth connectivity.

Long battery life: Audicus hearing aids come with rechargeable, high-density lithium batteries that last for days before requiring recharging


Get your questions answered with these commonly asked questions on Lucid hearing aids.

How much are Lucid hearing aids?

The price will depend on the model of hearing aid you choose, whether they are prescription or over-the-counter, and other factors. The best way to get a gauge of cost is to visit their website.

Who makes Lucid hearing aids?

Lucid Audio partners with Etymotic Research, Liberty Hearing Aids, America Hears, and other hearing solution companies.

Are Lucid hearing aids amplifiers?

No, Lucid hearing aids are not amplifiers. However, Lucid does produce amplifiers for those that don’t have hearing loss but want to improve the loudness of sounds.

Are Lucid hearing aids Bluetooth?

Some Lucid hearing aids are Bluetooth-enabled so that you can connect them to your smartphone or other devices. This makes it so that you can connect to their Lucid Shape app for extra customization.