100 Day Risk-Free Trial and Lifetime Expert Support

TruHearing Aids

Nearly 50% of people ages 12-35 could be exposed to hazardous levels of noise from everyday activities, such as using headphones or attending loud concerts. 

Get Started

Such exposure can lead to hearing loss, which can have a big impact on quality of life. In fact, the World Health Organization mentions noise as a common preventable cause of hearing loss in adults. 

However, prevention may be too late for some, which is why hearing aids are an effective solution. In this article, we discuss TruHearing and the way its products are helping people with hearing loss regain their quality of life. 

Are they really worth it? Read on to find out. 

What is TruHearing?

Founded in 2023, TruHearing is a leading distributor of hearing aid technology and services.

The company prides itself on its commitment to customer service and quality assurance, providing support throughout the entire process – from selecting the right product for your needs to making sure you get the best care possible. 

TruHearing Products

The Utah-based company provides a variety of hearing aid products and services to suit the needs of different users.

Price ranges at TruHearing varies and are categorized into tiers: standard, advanced, and premium.

ReSound Enya 2

Price Tier: Standard
Style: Wireless behind-the-ear (BTE)
Features: Digital feedback suppression technology, Access to ReSound smartphone app

Widex Evoke 330

Price Tier: Advanced
Style: Wireless, rechargeable receiver-in-canal (RIC) 
Features: Noise reduction for wind and soft noise, Zen mode for tinnitus

Phonak Naida B 70

Price Tier: Premium 
Style: High-performance waterproof receiver-in-canal (RIC) 
Features: UltraZoom that’s good for listening to particular people’s voices, An algorithm that improves signal-noise ratios

With a range of options you can pick according to features and price tiers, TruHearing makes it easy to find the right fit for you. 

TruHearing Aid Styles

Apart from the options mentioned above, TruHearing offers the following styles: 

Invisible-in-the-canal (IIC):

This is the tiniest and most discreet hearing aid available out there.  

In-the-Ear (ITE):

Custom-made hearing aids that work best in quieter places.

In-the-Canal (ITC):

More discreet than ITE hearing aids; appropriate for mild to moderate hearing loss. 

Completely-in-the-Canal (CIC):

The smallest custom-molded option that is nearly invisible.

Although there are many, the choice heavily depends on your lifestyle, the degree of hearing loss, and personal preferences.

Benefits of Mobile App

Mobile app technology is becoming increasingly popular with hearing aids. Apps allow you to adjust the settings on your hearing aid from anywhere at any time and even provide access to remote support from audiologists. 

The TruHearing app, for example, allows you to adjust settings, adjust sound profiles, test your device performance, and access remote support. This helps you get a better understanding of how your hearing aid benefits you. 

TruHearing Prices

The cost of TruHearing devices depends on the coverage you get from your provider, the brand, and the type of hearing aid that you choose.

The company guarantees that you won’t have to make payments higher than $2,250 for a pair of their hearing aids, but different styles and models may cost more. 

Get Started

TruHearing Purchase Options

You can purchase TruHearing brand aids and those from other manufacturers using three purchase options for their hearing aids: 


Since the Food and Drug Administration (FDA) eased regulations on direct-to-consumer (DTC) sales for some types of generic hearing aids, TruHearing has gotten into the over-the-counter (OTC) market. These non-custom models are designed for mild-to-moderate hearing losses.

Local Hearing Aid Clinic

You can visit a local hearing aid clinic and get fitted by qualified audiologists who might be more knowledgeable about various TruHearing models. 


You also have the option of buying TruHearing devices directly from the brand’s website. TruHearing offers a variety of discount hearing aids and accessories and a money-back fit guarantee should you find the device does not meet your needs. 

TruHearing Aid Programs

To help customers make the most out of their hearing aid purchases, TruHearing also offers two programs: 


This program provides a wide range TruHearing hearing aids, with those eligible able to get one hearing aid between $695 and $2,250. 


TruHearing Select provides customers with access to more savings on its advanced (starting at $1,195) and premium (starting at $1,495) hearing aid models from different brands. 

TruHearing Reviews

On Better Business Bureau’s website, TruHearing has a 1.07-star review, with a few customers mentioning their devices were broken within a few months of use. Meanwhile, its Yelp review shows 2 stars, an average that’s comprised of customers who experienced both positive and negative experiences with their devices.

Audicus vs. TruHearing

As another US-based hearing aid provider, Audicus is similar to TruHearing, but with some key differences.  At Audicus, customers don’t have to pay out of pocket to have their hearing tested, and they can even get a 45-day free trial for their device. 

Although TruHearing has products and discounts that aren’t available with Audicus, customers can enjoy a starting price of $699 with the latter. The even-better news is that hearing tests are free with Audicus, letting customers can save even more money.

Over a Decade of Experience

Audicus has developed a customer-first approach to helping those with hearing loss, providing an extensive selection of digital hearing aids and a low-cost approach to purchase and maintenance. The company has been in operation since 2011 and has been continuously innovating to bring solutions to those living with hearing loss.

Frequently Asked Questions (FAQs):

How much do in-the-ear hearing aids cost for TruHearing aids?

There is no exact price information available for TruHearing ITE devices. Whichever type of hearing aid is required, the highest possible price for it with TruHearing is $2,250, while the lowest price for digital hearing aids is $695.

Does Costco sell TruHearing aids?

No, Costco does not sell TruHearing aids.

Does TruHearing take Humana?

Yes, TruHearing accepts payments thru Humana, a health and well-being company.

Which brands do TruHearing aids carry?

TruHearing carries Brands such as ReSound, Phonak, Oticon, Sginia, and Starkey, among others.