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Earworms—the mysterious phenomenon of having a song stuck in your head. As many as 99 percent of us have experienced them, yet nobody is really sure how, when, or why they are hit.
What is this nearly universal occurrence and why is it still so little understood?
Sometimes you know exactly where you caught the bug and other times you suddenly find yourself humming a long unheard tune… more than often you wished you had never heard it in the first place!
Earworms and the Brain: How Do Our Brains Choose the Songs?
Nearly 3 out of 4 people get hooked by songs with lyrics, indicating that words tend to weigh on our minds. Nonetheless, commercial jingles and instrumental songs can infect our brains as well (which is exactly what commercials needed). Particularly potent songs often have simple, upbeat melodies, reports TLC, with catchy, repetitive lyrics and a surprise.
The element of surprise catches our attention, subconsciously pushing our brains to process the music more closely. While nearly everyone gets earworms, the research suggests that women and musicians are more inclined to have songs stuck in their heads.
Another trigger is stress. An extensive survey at the Goldsmith College in London highlighted one individual’s experience of having an earworm during a stressful exam when she was 16 years old. She now hears this earworm whenever she finds herself in stressful situations in her life.
What Are the Most Common Earworms?
For the most part, earworms are personal and every one has distinct songs that get stuck in their heads. These songs depend on current popular tunes and advertising campaigns that frequently repeat commercial jingles. In 2003, reports WebMD, the most commonly stuck songs included Chili’s commercial jingle “Baby Back Ribs”, “Who Let the Dogs Out” and “We Will Rock You”.
The pop song “Who Let the Dogs Out” hit its peak in the early 2000s, even winning a Grammy record in 2001. The popularity of the song coincides with its frequency as an earworm, which indicates that earworms are also caused by repeated exposure to a song.
