Best Investment Apps for 2025: Top Picks for Every Investor

Key Takeaways

• User-friendly investing apps like SoFi, Acorns, and Public are making it easier than ever to start investing with as little as $1.

• Low fees and automation help beginners and passive investors grow wealth steadily over time.

• App security, education, and support are critical factors when choosing the best investment tool for your goals.

What to Look for in an Investment App

Choosing the right investment app can be the difference between a stressful experience and one that empowers you to grow your finances with confidence. While there’s no one-size-fits-all solution, a few key features tend to stand out across the top-performing platforms.

Before downloading any app, consider the following:

• Ease of use: A clear and intuitive interface helps you focus on your investments, not on learning how to navigate the tool.

• Fees and pricing: Look for apps that are upfront about account maintenance fees, commissions, or costs for premium features.

• Investment options: Some apps focus on ETFs and index funds, while others let you trade stocks, crypto, or bonds.

• Educational content: Quality apps often include explainers, blogs, or access to certified planners to help you make better decisions.

• Security and insurance: Always choose an app that offers two-factor authentication and SIPC insurance to protect your funds and personal data.

Finding the best app depends on your comfort level, how involved you want to be in your investments, and what you're ultimately working toward—whether that's retirement, passive income, or simply learning the ropes.

Best Investment Apps of 2025 by Category

SoFi Invest: Best Overall for Beginners

SoFi Invest continues to shine in 2025 for its low barriers to entry and well-rounded feature set. Whether you're dipping your toe into the stock market or looking for a managed portfolio, SoFi makes it approachable.

The app allows you to start investing with just $1 and includes both self-directed and automated investing options. Plus, SoFi members can access financial planners at no extra charge, and its clean interface makes tracking your portfolio simple, even if you're brand new to investing.

Pros:

• Start investing with just $1

• No account or trading fees

• Access to certified financial planners

• Includes crypto and IPO investing options

Cons:

• No tax-loss harvesting for managed accounts

• Frequent promotion of other SoFi financial products

Vanguard: Best for Retirement Planning

If you're focused on long-term financial health, particularly retirement savings, Vanguard remains one of the most trusted names in the industry. Known for its low-cost index funds and ETFs, Vanguard’s app provides access to robust retirement planning tools and account types, including IRAs and 401(k) rollovers.

The mobile experience may feel a bit dated compared to flashier competitors, but the value lies in the depth of its investment options and Vanguard’s decades-long reputation for prioritizing investors.

Pros:

• Extremely low expense ratios

• Ideal for IRAs and long-term wealth building

• Offers target-date and all-in-one retirement funds

Cons:

• User interface is not as intuitive as others

• Less appealing for active or short-term traders

Acorns: Best for Micro-Investing

Acorns is designed for people who want to start saving and investing without overthinking it. The app links to your debit or credit card and automatically rounds up each purchase, investing the difference into a diversified portfolio.

This "set it and forget it" approach is especially appealing to beginners, students, or anyone trying to build good habits without a large up-front commitment. For $3 to $5 per month, you also gain access to features like retirement savings, checking, and family accounts.

Pros:

• Automates savings and investing

• Great for users new to budgeting or investing

• Offers IRA accounts and custodial accounts

Cons:

• Flat monthly fee can eat into returns on small balances

• Limited flexibility in investment customization

Betterment: Best for Passive Investors

Betterment is a standout among robo-advisors, offering goal-based investing with no account minimum. After a brief setup where you define your goals, timeline, and risk tolerance, the app builds a tailored portfolio of ETFs and handles rebalancing, dividend reinvestment, and tax-loss harvesting (with some plans).

For investors who want low-maintenance, long-term growth without learning the ins and outs of the market, Betterment provides a secure and transparent solution.

Pros:

• Hands-off, automated portfolio management

• Socially responsible investing (SRI) options

• Tax-efficient features available

Cons:

• Premium access to advisors requires higher balances

• Not ideal for those wanting full control over asset choices

Public: Best for Social and Responsible Investing

Public blends traditional investing with a community-focused platform. You can view other users’ portfolios (without seeing exact amounts), follow conversations around specific stocks, and even invest in themes like green energy or minority-led companies.

The platform supports fractional share investing, so even $5 can get you started in large, recognizable companies. It also offers access to crypto and alternative assets like art and collectibles.

Pros:

• Social feeds and group chats make learning collaborative

• Offers ESG and thematic investing

• No commission fees on stock trades

Cons:

• Limited tools for advanced traders

• No mutual funds or retirement account types

Robinhood: Best for Commission-Free Trading

Robinhood popularized commission-free stock and ETF trading and remains a go-to app for hands-on investors. While it’s best for those with some confidence in selecting their own investments, the platform continues to improve with added features like IRAs and high-yield cash management.

Robinhood’s sleek interface and real-time data make it easy to track investments, but it lacks depth in terms of educational tools and retirement planning resources.

Pros:

• Trade stocks, ETFs, options, and crypto commission-free

• User interface is clean and easy to use

• Now offers IRA accounts with matching

Cons:

• Limited research and analysis tools

• History of outages and regulatory scrutiny

Fidelity: Best for Long-Term and Retirement Investors

Fidelity blends the reliability of a large brokerage with an increasingly smooth app experience. You can manage everything from a Roth IRA to mutual funds and retirement planning tools—all in one platform.

Their mobile app provides access to real-time data, educational resources, and in-app support. Fidelity is especially attractive for users who want a single provider for investing, retirement, and banking needs.

Pros:

• Wide range of account types and investment options

• Excellent customer support and security features

• No commissions on most trades

Cons:

• Interface can feel dense or outdated

• Higher fees for broker-assisted trades

Webull: Best for Paper Trading and Advanced Tools

Webull is a favorite among intermediate and advanced investors who want more than basic stock trading. The app includes real-time charts, customizable screeners, and a paper trading mode that lets you practice without risking real money.

While it may be overwhelming for beginners, Webull stands out for users who want to grow their skills and explore different strategies.

Pros:

• Advanced analytics and charting tools

• Paper trading to test strategies safely

• No commissions or account minimums

Cons:

• Lacks mutual funds and retirement planning

• Steeper learning curve

How to Choose the Right App for You

The “best” app depends entirely on your goals, comfort level, and the kind of investing you want to do. For instance, someone who prefers automation and guidance may lean toward Betterment, while a hands-on trader might prefer Webull or Robinhood.

When deciding, consider:

• Your financial goals: Are you saving for retirement, buying a house, or just experimenting with the market?

• Your preferred involvement level: Do you want full control or do you prefer automation and support?

• What you value most: Some users prioritize educational content, while others focus on fees, crypto access, or responsible investing options.

• Available account types: Make sure your app supports the accounts you need for you financial goals, such as IRAs or custodial accounts for a child.

Taking a few minutes to outline your priorities before choosing can save you time, money, and frustration down the road.

Tips for New Investors

Getting started is often the hardest part, but you don’t need to have thousands of dollars or expert knowledge to begin investing. A few simple guidelines can help you feel more confident and avoid common mistakes.

Start by setting a clear goal for your money—this could be a retirement timeline, a savings milestone, or simply learning how investing works. From there, focus on diversifying your investments to reduce risk and staying consistent with contributions over time.

Watch out for emotional decisions, especially when markets dip. It’s natural to feel uneasy during volatility, but most long-term investors benefit from staying the course.

Common Pitfalls to Avoid

Even with the best tools, new investors often fall into a few traps. Avoiding these early on can help protect your portfolio and your peace of mind.

• Overtrading: Buying and selling frequently can lead to fees, taxes, and underperformance.

• Following hype: Just because an asset is trending doesn’t mean it’s a good fit for your goals.

• Ignoring fees: Even small monthly fees or expense ratios can eat away at long-term returns.

• Not securing your account: Always enable two-factor authentication and use strong, unique passwords.

Taking a measured approach and staying informed is often more valuable than chasing the next big trend.

FAQs

What is the best investment app for beginners?
SoFi and Betterment are excellent starting points for beginners. They combine user-friendly design with helpful guidance and low barriers to entry, allowing users to learn while they grow their portfolios.

Is it safe to invest using an app?
Yes, as long as the app is reputable and SIPC-insured. This insurance protects your investments (up to certain limits) in the unlikely event the platform fails. Always verify app security features and read reviews before committing.

Can I invest with just $5 or $10?
Absolutely. Many apps offer fractional shares, which means you can buy a portion of a stock or ETF. This allows you to start investing small amounts and build up over time.

Are there fees I should watch out for?
Yes. Some apps charge monthly account fees, advisory fees, or fund expense ratios. Be sure to compare pricing structures and avoid unnecessary costs when possible.

What’s the difference between a robo-advisor and a trading app?
A robo-advisor like Betterment builds and manages a portfolio for you based on your goals. A trading app like Robinhood gives you full control to pick and trade your own investments.