Does “getting old” really have to be such a drag? When we got together with Advanced Style, we agreed that it was time to break down the stereotypes around aging and add in some color and personality.Advanced Style and Audicus both aim to mitigate existing stigmas around aging. Ari Seth Cohen brought Advanced Style to life by celebrating the individual sartorial expressions of the over-fifty crowd through his photographic lens. By featuring an older demographic in street style photography, Advanced Style has brought into the spotlight a unique crowd of fashionistas who are wholly unafraid to embrace the aging process. Here at Audicus we agree with his vision and believe that getting a hearing aid, too, should be celebrated.We are excited to present the Advanced Style X Audicus partnership to the public with a line of limited edition stylized hearing aids, outfitted in a host of unique patterns, which capture the distinctiveness of Cohen’s cast of characters and our own motto: Live Loudly.