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One powerful product, tailored to individuals' unique needs
Transforming lives, 1 ear at a time.[/caption]
On November 1st, Audicus debuted a new website and brand. "We know that less than 20% of Americans with treatable hearing loss get hearing aids," said CEO and Founder Patrick Freuler, "with cost, $5,000 on average, and stigma cited as leading factors. We hear every day just how life-changing hearing aids are for our customers. So we asked ourselves: how can we make getting a hearing aid even more empowering and affordable for everyone?"
The answer was creating a site that refused to box their demographic in with stale imagery and narrow depictions of the 50+ demographic. Audicus Director of Product, Youmna Aoukar explained that they "wanted to inspire people to treat hearing loss by showing real customers following their passions and by fighting stigmas with an empowering new look and feel." By creating a more positive experience for people to learn about and treat their hearing loss, Audicus aims to encourage people to take action.
One powerful product, tailored to individuals' unique needs
[caption id="attachment_28055" align="aligncenter" width="650"]
Meet the Audicus Clara receiver-in-canal hearing aid.[/caption]
