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Comparing Affordable Hearing Aid Brands: Sam's Club vs Audicus

Kristen Knight, BC-HIS

August 9, 2022

Updated: September 16, 2026

Should you purchase your next hearing aids at Sam’s Club? See how Sam's Clun compares to other affordable hearing aid brands.

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Sam’s Club Hearing Aids Stacked Against Audicus

If you belong to a membership program, chances are it’s either Costco or Sam’s Club.  Sam’s Club was founded by the owners of Walmart and falls just behind Costco in terms of yearly sales. For around $45 a year, you can purchase a yearly membership and access deals on wholesale goods, including hearing aids, available at Sam’s Club.  Given that they sell everything from lawn chairs to televisions to bulk cereal, you might be asking yourself: should I consider purchasing my next pair of hearing aids from Sam’s Club?

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In this article, we’ll walk you through the various points to consider.

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Purchasing Hearing Aids From Sam’s Club

If you are thinking about heading to Sam’s Club to make a hearing aid purchase, here are the steps to take:

  1. Locate your closest Sam’s Club Hearing Aid Center (not all stores have these)
  2. Make an appointment
  3. Speak with their licensed hearing aid specialists about your needs
  4. Take their hearing screening with a basic ear exam
  5. Talk to a hearing specialist about your results 
  6. Decide which hearing aid option is best for you
  7. Purchase 
  8. Return to Sam’s Club for adjustments and service

The hearing specialists will determine whether or not you need to be referred to a medical professional outside the store, based on the extent of your hearing loss issues. In the event that you’re a good fit for Sam’s Club hearing aids, the specialist will provide you with training on how to use your new hearing aids and will help with any tune-ups, adjustments, or maintenance needed.  I

Cost of Sam’s Club Hearing Aids

If you are still in the beginning stages of finding the right pair of hearing aids, you may be wondering about the cost. After all, this can be one of the most limiting (and scary!) parts of buying hearing aids. How do Sam’s Club’s prices stack up against competitors? *Note, these prices are per pair and are current estimates.

Costco Prices:

$1,400 - $2,700, average: $1,800

  • Also requires a yearly membership fee which is over double the cost of Sam’s Club at $120. 
  • Brands include Costco’s own Kirkland, Phonak, Phillips, and ReSound.

Online Retailer Prices:

$1,400 - $2,800, average $2,108

  • The cost is highly dependent on the technology included, type of hearing aid, and brand.
  • Online retailers such as Audicus offer the same high-quality hearing aids you can purchase from an Audiologist, but they cut out the middlemen and overhead fees to reduce costs to the consumer.
  • You still get professional service for the lifetime of your hearing aids.

Sam’s Club Prices:

$2,300 - $3,850, average: $3,074

*Audicus sells hearing aids at select Sam's Club locations for exclusive member pricing, which is lower than the above range 

  • Be sure to include $45 for a yearly membership to the club! 
  • In addition to other brands like Liberty and Lucid, Audicus is now sold at Sam's club!

Audiologist or Ear, Nose, and Throat Doctor Prices:

$4,000 - $8,000, average $5,000

  • Remember that when you are going to an audiologist, you have to pay for their overhead costs like rent and utilities.
  • Even if the product is the same, you will often get a marked-up cost. However, you will also get their expertise, experience, and education.

What Hearing Aid Products Does Sam’s Club Sell?

Sam’s Club partners with Liberty hearing aids and Lucid Technology, so you will find a more limited hearing aid selection than other brick-and-mortar or online retailers.

Hearing Devices Sold at Sam's Club:

Liberty SIE 128 Channel Speaker-In-The-Ear Hearing Aid Powered by Lucid Technology

  • Most expensive option
  • Decreases sound distortion
  • Connects to Bluetooth technology
  • Adjustable settings for different environments (ex: going to the park, watching television, talking in a restaurant) 

Liberty Clear Powered by Lucid Rechargeable Wireless Hearing Aid

  • Cheapest option
  • Behind-the-ear
  • Rechargeable
  • Automatically adjusts without you needing to change settings
  • Connects to Bluetooth technology
  • Reduces unwanted sounds like feedback, wind, or noisy environments

Audicus rechargeable Omni and Spirit, plus the Wave (battery-powered) and our CIC Mini hearing aids, at select Sam's Club locations. 

Besides hearing aids, they do offer accessories that will help your hearing aids last longer and remain in good working order.

Accessories Sold at Sam's Club:

Batteries

  • Offered in sizes 312, 13, 10 and 10A

Receiver Tube Replacements

  • Allows you to swap out the component, allowing you to keep your hearing aids working longer
  • Compatible with open-fit hearing aids
  • Options for either left or right ear
  • Options for different sized devices

Reviews for Sam’s Club Hearing Aids

Once you know how the price of Sam’s Club hearing aids compares to the competition, you may want to read up on reviews.  Reviews can provide perspective on the performance and user experience of specific devices. Positive reviews may solidify your purchasing plan, and negative ones can give you insight into shortcomings to consider.  According to Consumer Affairs, Sam’s Club hearing aids are ranked 3.9 out of 5 stars, based on 136 separate ratings. Consumer Reports gives  Sam’s Club an overall score of 79 out of 100. You can find specific models’ reviews on Sam’s Club’s website.

Should You Buy Hearing Aids From Sam’s Club?

After all the reviews, comparisons, and research, it is time to decide if Sam’s Club is the right place for you to buy hearing aids. 

See Sam's Locations with Audicus Hearing Aids

Frequent Asked Questions (FAQs)

Can you buy Sam’s Club hearing aids without a club membership?

No. Membership is a requirement for making a hearing aid purchase. The good news is Sam’s Club offers free 90-day membership trials if you do not want to become a yearly member. You may need to fill out additional paperwork and confirm you live close enough to a store to make it worth your while.

What hearing aid brand does Sam's Club sell? 

Sam’s Club has an exclusive partnership with Liberty and Lucid Technologies. You won’t find any of the other reputable hearing aid brands offered. 

How much do Sam's Club hearing aids cost? 

There are currently 2 offerings of models, ranging in cost from $4,600 to $7,700 per pair. 

Can you buy hearing aids from Sam’s Club? 

Yes! Along with your bulk grocery shopping, you can purchase hearing aids. Confirm that your local branch has a hearing center and make an appointment before you drive over. While members can purchase online, most of the free offerings like the hearing test can only be done in-store.

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