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Audicus provides a range of affordable, direct-to-consumer hearing aids with advanced features. Customers can test for, purchase, and, in some cases, adjust these hearing aids entirely online. Audicus also partners with Albertsons to provide in-person appointments in a few markets.

“It’s really important to combat the stigma,” [Audicus CEO] Freuler said. “Being able to see all of that in a retail environment, or a pharmacy environment, is going to go miles in removing that stigma.

Audicus was one of the first brands to program hearing aids remotely and ship them to your door. Their reviews are mostly 4, and 5 stars, and their prices compete with the best offerings available.

On the other hand, Audicus, a newer entrant that uses a free online hearing test, was more vocally supportive of the proposed rule. It doesn’t make its own hearing aids, but buys them from manufacturers and resells them at a cheaper price than most hearing clinics.

Audicus is unique among all hearing aid companies in that it’s the only one offering a comprehensive, all-inclusive membership program. Starting at $39 per month, all Audicus subscriptions include your choice of hearing aid, unlimited access to expert support, damage and loss insurance, and new hearing aids every eighteen months.

Audicus provides discount prices on hearing aids by keeping overhead low and eliminating intermediaries. You can pay for your hearing aids with a monthly subscription, financing options or an upfront payment. You get a 45-day trial period, and if you don’t love the devices, return them for a refund. Customers also get unlimited support from one of the top hearing aid companies.

Audicus is able to offer such competitive base prices by offering a-la-carte upgrades and by selling direct to consumers via Audicus.com. However, Audicus aids are not ‘one size fits all’ like those offered by so many other direct-to-consumer brands. Audicus allows users to take its free online hearing test or upload their audiogram results to the website when they purchase, then has a team of audiologists program each hearing aid to suit the buyer’s hearing loss profile. In addition to these online options, Audicus has clinics around the U.S., with its flagship clinic located in the Denver, CO area. Prospective customers can visit these stores for a free hearing assessment and to experience Audicus’ 5-star support in-person.

Audicus offers some of the most affordable digital and Bluetooth hearing aids available – with some of the most advanced features available at that price point.

Now startups...are aiming to largely cut out that in-person process, and they’re banking on having more tech-savvy baby boomer customers in the future. Here’s a look at two trying to take on the big players.